OLD TOWNE PUB (St. Charles, IL)

“Hawaiian Punch” and “Old Towne Pub Punch”

Goal 

To increase sales of signature drinks.

Message

To specialty drinks were advertised, Hawaiian Punch and Old Towne Punch.

The Ads for Hawaiian Punch and Old Town Pub Punch played at the each of venues two locations six times per hour.  No other media was utilized for this promotion.

Results 

Jason C., Co-Owner the Old Towne Pub Punch reported a 20% sales increase for both the Hawaiian Punch and the Old Towne Pub Punch during the promotional period.

About the Old Towne Pub - Located in the quaint town of Geneva, the Old Towne Pub delivers the perfect combination of a friendly neighborhood spot and a lively bar – the crowd enjoys it as much for a great lunch during the week, the big game and a Saturday night on the town. SportScape is installed on three of the 12 screens in The Old Towne Pub St Charles and two of the six screens in the Geneva location.