SportScapeSM Adds The Sports Legends Challenge As AdvertiserNetwork is an official media partner for celebrity, sports and casino gaming event.
Chicago, IL (July 21, 2009) – The Sports Legends Challenge presented by AbsolutePoker.net becomes the latest advertiser on the SportScapeSM network with an official media partnership to promote the event. SportScape is a TV sports network engaging away-from-home sports viewers via a unique platform that combines live network TV sports programming with original localized digital sports content. The inaugural Sports Legends Challenge, benefiting the Butch Kerzner Summit Foundation, will take place on September 14-17, 2009, at Atlantis, Paradise Island, Bahamas. Sport fans from around the world will compete for up to $10,000,000 with and against 25 of the greatest Sports Legends including Troy Aikman, Kareem Abdul-Jabbar, Richard Petty, and Sugar Ray Leonard. The event will also feature 25 of the world’s top Poker Pros, including Phil Hellmuth, Annie Duke, Chris Moneymaker, Johnny Chan and others. The grand finale will be televised nationally, Thanksgiving Day, on Fox Sports. “SportScape allows us to reach out to and engage sports fans that go to sports bars to watch their favorite games on TV,” says Bruce Bibbero, Founder and CEO of the Sports Legends Challenge. “Our goal was to reach as many sports fans as possible and we found the perfect media partner in SportScape.”
The SportScape network is broadcast in top sports-oriented bars throughout the U.S. and utilizes patented technology and processes to enhance the away-from-home sports viewing experience by wrapping live broadcast television with dynamic sportsfan-relevant content. Since its launch earlier this year, the network is expanding quickly and is currently in 30 key U.S. markets in over 1,000 venues. Other recently launched campaigns include work from Jim Beam brands. “We’re excited to be the exclusive media partner for The Sports Legends Challenge,” says Rick Sebok, CMO of SportScape. “Increasingly, advertisers are discovering that SportScape’s unique platform is an effective and efficient medium to reach on-the-go sports fans.” About Sports Legends ChallengeThe Sports Legends Challenge is the only event of its kind that gives sports fans a chance to cross the line from spectator to competitor with the greatest Sports Legends of our time for up to $10,000,000 in prize money and televised nationally on Fox Sports. The inaugural North American event will take place at Atlantis, Paradise Island, Bahamas from September 14-17, 2009, with the premiere International event set to take place in London in 2010. For a complete list of participating Legends or for more information, please visit www.SportsLegendsChallenge.com. About SportScapeSportScapeSM is a TV sports network engaging away-from-home sports viewers via a
state-of-the art technology platform that combines live network TV sports programming with original content and digital messaging. SportScape provides a nique way for marketers to engage sports fans—a hard-to-reach, on the go demographic of young adults that most traditional media struggles to reach. SportScape broadcasts in top local sports bars and sports-oriented restaurant venues throughout the U.S. Partners in SportScape include: OnSite Network, Inc., Chicago, IL, parent company of OnSite Sports, LLC, the developer of the Company’s proprietary approach to localized digital message management; Rivals Media, LLC, Des Moines, IA, a national group of amusement and music distributors to over 100,000 venues; and Targetcast Networks, Inc., San Ramon, CA, the industry leading Away-From-Home Television Network located in casual dining chain restaurants and bars and developer of the Company's patented media delivery platform. |
