SportScape^SM Network Launches “Sidelines” Blog For Sports Fans

New online presence offers network advertisers additional sponsorship opportunities. 

Chicago, IL (August 5, 2009) – SportScape^SM, the TV sports network engaging away-from-home sports viewers via a unique platform that combines live network TV sports programming with original localized digital sports content, has launched “Sidelines”, a new Blog for sports fans.

Sidelines provides visitors with daily commentary on the hottest news in the world of sports. Content is penned by SportScape’s team of sports writers who offer their distinct point of view on a wide range of sports news—from the offbeat (a scale model of New Yankee Stadium made of Legos) to the more provocative (a look at the troubles faced by women’s sports). Sidelines can be found at: www.sportscape.tv/sidelines.

SportScape^SM Adds The Sports Legends Challenge As Advertiser

Network is an official media partner for celebrity, sports and casino gaming event.

Chicago, IL (July 21, 2009) – The Sports Legends Challenge presented by AbsolutePoker.net becomes the latest advertiser on the SportScape^SM network with an official media partnership to promote the event. SportScape is a TV sports network engaging away-from-home sports viewers via a unique platform that combines live network TV sports programming with original localized digital sports content.

The inaugural Sports Legends Challenge, benefiting the Butch Kerzner Summit Foundation, will take place on September 14-17, 2009, at Atlantis, Paradise Island, Bahamas. Sport fans from around the world will compete for up to $10,000,000 with and against 25 of the greatest Sports Legends including Troy Aikman, Kareem Abdul-Jabbar, Richard Petty, and Sugar Ray Leonard. The event will also feature 25 of the world’s top Poker Pros, including Phil Hellmuth, Annie Duke, Chris Moneymaker, Johnny Chan and others. The grand finale will be televised nationally, Thanksgiving Day, on Fox Sports.

“SportScape allows us to reach out to and engage sports fans that go to sports bars to watch their favorite games on TV,” says Bruce Bibbero, Founder and CEO of the Sports Legends Challenge. “Our goal was to reach as many sports fans as possible and we found the perfect media partner in SportScape.”

The Business Value Of Sports

[MediaPost Blogs] July 07, 2009 - Keith Ritter

It's interesting to me that marketers are cutting back on their investment in sports during this economic downturn. Putting aside some of the political elements that influence certain of those decisions, I can't understand why cutting one's investment in sports is a smarter choice than curtailing the use of other marketing elements, where the results are less tangible, less targeted, and providing lower ROI.

Ultimately, as marketers, what is it we're trying to do? Sell product to motivated, engaged customers might be one way to answer the question. For my money, the business value of sports lies in its unique ability to do just that. We can point to the common measures of value -- brand exposure, GRPs, and the like -- but to me those metrics don't fully reflect some of what makes sports unique.

Profile: SportScape^SM

(as published in"Quarterly Retail Analytics")

Television viewing habits have changed and will continue to change. Whether it is the growing presence of web TV services such as Hulu and Boxee, or the proliferation of digital video recorders, it is increasingly difficult for marketers to efficiently utilize television to reach target markets. As such, marketers are shifting dollars away from traditional TV to find new ways to emotional connect their brands with consumers.

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